Founded in 1995 by master watchmaker Roger Dubuis and designer Carlos Dias, Roger Dubuis rapidly became one of the most daring and technically ambitious names in modern haute horlogerie. Combining traditional Geneva watchmaking with bold contemporary styling, the brand established itself through exceptional mechanical innovation, avant-garde design and uncompromising finishing standards. Every movement produced by Roger Dubuis was created with a focus on high performance, architectural aesthetics and exclusivity.From the beginning, the manufacture distinguished itself by pursuing the prestigious Poinçon de Genève, or Geneva Seal, across its movements — a mark reserved for the highest standards of Swiss watchmaking craftsmanship and finishing. Collections such as the Excalibur and Velvet became instantly recognisable for their skeletonised movements, oversized cases and dramatic multi-dimensional designs, pushing the boundaries of traditional luxury watchmaking.Roger Dubuis is particularly renowned for its highly technical complications, including flying tourbillons, minute repeaters and innovative double balance wheel systems. The brand’s partnerships with names such as Lamborghini and Pirelli further reinforced its reputation for combining high-performance engineering with bold modern luxury. Today, Roger Dubuis watches are celebrated by collectors for their striking visual identity, extreme mechanical sophistication and limited production, making them some of the most distinctive and exclusive timepieces in contemporary Swiss horology.